Building a Scalable
Marketing Engine
Marketing, brand and growth infrastructure for a venture portfolio
Hired by a U.S.-based venture capital firm with a portfolio of 10+ startups to structure a scalable marketing function, starting with Maroo as the first implementation.
THE CHALLENGE
Build a marketing foundation that could work across companies at different stages.
The goal was not simply to build Maroo’s marketing. It was to create the foundations, tools and processes needed to support a broader venture portfolio.
THE APPROACH
Strategy → Systems → Execution
01 — BRAND
Positioning · Brand direction · Messaging
02 — MARKETING
Strategy · Channels · GTM · Content
03 — CREATIVE
Design system · Digital · Campaigns · Assets
04 — OPERATIONS
Tools · Templates · Processes · Scalable workflows
06 — SCALE
Reusable frameworks · Scalability · Automation
THE FIRST IMPLEMENTATION
Maroo
BRAND FOUNDATION
Building the foundation for a consistent market presence.
