I’m a Senior Marketing Leader with 10+ years of experience bridging Brand, Design, Growth, and GTM Strategy to drive measurable business results. My work spans creative leadership, executive strategy, brand building, and growth across B2B, B2C, and institutional environments, with experience working with companies in Brazil, the US, Australia, and Dubai.
 

More recently, my focus has shifted toward FinTech and Web3 infrastructure, where I work at the intersection of finance, global commerce, and emerging technology. I specialize in translating complex products and technologies, including digital assets, stablecoins, and cross-border payments, into clear positioning, trusted institutional narratives, and scalable go-to-market strategies.
 

Throughout my career, I’ve led cross-functional teams, built marketing functions from the ground up, launched new revenue streams, and driven brand growth across different markets and business contexts. I combine strategic thinking with hands-on execution, connecting brand, growth, and business objectives.
 

I also take an AI-enabled approach to marketing, integrating artificial intelligence across strategic, creative, and operational workflows to expand capacity, accelerate execution, and increase efficiency.
 

My background in design gives me a strong creative foundation, while my experience in marketing strategy and growth allows me to connect creativity, technology, and business outcomes.
 

I believe the strongest marketing leaders are able to move between strategy and execution, creativity and business, brand and growth. That’s where I do my best work: turning complexity into clarity, relevance, and market growth.