AMERICANAS S.A.
On this page, you can find a selection of projects that I have spearheaded as an Art Director and Marketing Coordinator at Americanas S.A. Holding.
Americanas S.A. is a dynamic ecosystem of diverse businesses that emerged on July 19, 2021. It is a multiplatform of technological innovation that operates in various industries including retail, e-commerce, logistics, fintech, and advertising. The entity resulted from the merger of the largest e-commerce brands in Latin America, Lojas Americanas and B2W, along with other acquisitions.
To position this new yet traditional brand, I embraced the challenge of leading the institutional marketing team. Having worked with the traditional retail brand for over 5 years, I crafted a strategic plan to promote the holding's work that impacts millions of people in society. I leveraged the social media channels of the subsidiary brands and influential business, retail, and technology platforms to achieve this goal. Additionally, I spearheaded the creation of the official website.
As part of my involvement with the artistic direction, I led a campaign to promote the podcast channel, engaging the audience and boosting the brand's visibility.
Official Website
The official website of Americanas S.A. Holding, which resulted from the merger of Lojas Americanas and B2W, plays a crucial role in the brand's positioning strategy. It showcases the multiplatform's technological innovation in various industries and highlights the impact of its projects and initiatives on society and the environment.
