SOCIAL MEDIA ACHIVEMENTS
To enhance brand visibility and social media engagement, I was involved right from the inception of Americanas' Facebook and Instagram pages. I am proud to have contributed to the brand's historic achievement of winning both national and international awards.
AMERICANAS' POSTS
In order to expand its reach and attract more followers, Americanas, a well-known and established brand in Brazil, made significant investments in engagement. This strategy proved highly successful, leading to exponential growth in the number of followers. Consequently, suppliers began paying to be featured on the brand's social media platforms. Americanas did not seek to dominate the visual identity on social media, instead, it allowed its suppliers to showcase their identities as partners in the process.
Over the course of three years, the brand consistently posted an average of 30 to 40 times per day, with a peak of 83 posts on important occasions like Black Friday.
SEASONAL POSTS
Taking advantage of special dates to boost sales
CHOCOLATE DAY CAMPAIGN
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We kicked off the event with a teaser on the opening day;
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Our feed featured 28 posts, including 4 chocolate recipes to tempt your taste buds;
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Our story had 32 posts, 8 of which were interactive polls to boost engagement;
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Altogether, we generated more than 9.9 million impressions.
For the organic section:
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Our biggest sale of the year, with impressive results;
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Sales skyrocketed by 126% compared to the previous day;
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Compared to the same day last year, we saw an outstanding growth of 143%;
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We sold a staggering 1.4 million Kitkat chocolate pieces alone;
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Bis chocolate sales surged by 635%.
To sum it up:
This marked our department's eighth highest sales day in history, second only to Easter Day.
COOKIE DAY CAMPAIGN
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1 teaser on the day to create anticipation;
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1 teaser and 1 post the day before to open the event;
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17 posts in the feed;
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27 stories, 9 of which are polls to generate interaction and engagement;
Result:
> The department had the highest financial gain for the Company on the day and reached 123%. A sale almost twice as high as the day before.
Growth in all district regions. Second largest department in financial selling on O2O. It was approximately R$500,000.00.
PHOTOMONTAGE POSTS
With themes of movies and series of the moment, these posts were aired in key moments to engage the public as much as possible.
