The official website plays a crucial role in the positioning strategy of the new Americanas S.A. brand. The website aims to showcase the vast scope of this multiplatform of technological innovation that operates in retail, e-commerce, logistics, fintech, and advertising. It resulted from the merger between the largest e-commerce brands in Latin America, Lojas Americanas and B2W, in addition to other acquisitions.

 

Beyond merely highlighting its size, the website also aims to promote various projects and initiatives that impact millions of people, transform lives, support the environment, and improve society.

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My contributions to the project include managing over 70 internal and external stakeholders, such as executives, agencies, technology, marketing, and design teams. I also oversaw the UI/UX design, led the brand's visual expression, and ensured consistency in the brand identity and feeling.

Furthermore, I made certain that all visual expressions aligned with the brand's mission, creating a cohesive look that accurately reflected the new institutional brand.

> Americanas SA

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